CCC Scheduling, Concept, and Format

CCCs are produvtive for two reasons:

First, they are conducted on a decision-making level.  Second, CCCs are prescheduled, allowing each wholesaler/retailer and supplier to thoroughly prepare for appointments. Supplier personnel follow their CCC schedules in rotating to wholesale/retailer members seated at numbered tables. Supplier personnel can hand-carry a very limited assortment of products and/or literature to supplement their CCC presentations.

In accordance with GMDC’s Bylaws, supplier personnel must include the senior executive responsible for sales and/or marketing to the supermarket industry.

Regional sales executives and other supportive supplier personnel are also encouraged to attend as long as the senior executive is present. Any supplier executive choosing to delegate GMDC’s marketing conference to a broker, manufacturer’s representative or regional sales person is slighting not only his own company, but also the wholesaler/retailer members. Each GMDC wholesaler/retailer company will be represented by a vice president or director of general merchandise purchasing; all wholesalers/retailers are encouraged to bring supportive buying personnel.

Members with questions regarding CCCs should contact GMDC’s IT Department at 719-576-4260.

While GMDC’s conference format does not provide for product displays, suppliers can use limited presentation aids for their CCCs. Keeping the use of samples at a minimum reduces the problem of overwhelming wholesalers/retailers with items to ship home. GMDC reserves the right to approve or disapprove the use of any rolling sample carts on the CCC floor. Absolutely no four-wheel rolling carts will be allowed.

Pre-printed, color-coded labels and details on shipping and samples policies will be mailed to supplier attendees in their “Conference Confirmation” kit.