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GMDC Education and Insights
Published Studies |
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Who Cares?
Reaching the Family Caregiver Market |
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The purpose of this study is to provide information about the family
caregiver shopper demographic. It provides actionable advice for retailers,
wholesalers, and manufacturers for reaching the important caregiver
shopper. This study reviews the family caregiver market, identifies common
need states of the caregiver demographic, unveils stressors on the family
caregiver which can influence their shopping behavior, and offers insights
and recommended strategies for successfully reaching the caregiver shopper. |
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Jump Starting Top-line Growth II |
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This study goes beyond identifying barriers to growth, by focusing on how to
overcome them. It reviews business model challenges as organizations seek
to more directly focus on growth. It reviews go-to-market requirements in
total, as well as across specific areas including strategy, process,
structure, and execution. Growth priorities and barriers to success in each
area are examined, and techniques addressing these barriers are offered,
along with case study illustrations. The study defines action steps that
can be applied to drive top-line results for your business. |
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Seasonal
Best Practices
A Plan for Seasonal Merchandising |
This study
is a comprehensive document that provides a
framework for planning and implementing a year-around
seasonal selling program. Study content gives
input on key seasons, shows how GM and HBC
categories fit into seasonal selling, and presents
checklists and forms for use in seasonal merchandising
operations.
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Here To View(
web | print
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Seasonal
Best Practices Operational Forms
Seasonal Best Practices Operational Forms Include:
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Seasonal Plan Builder |
7.
Cross-Merchandising Suggestions |
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Seasonal Plan Template |
8.
Executive Plan |
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Seasonal Plan Checklist |
9.
Seasonal Purchase Worksheet |
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Seasonal Event Planner |
10.
Seasonal Event Survey |
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Seasonal Event Buy Sell Plan |
11.
Last-Minute Seasonal
Event Checklist |
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Space Usage Plan |
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Multicultural
Marketing |
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| This study utilizes a multi-dimensional
approach to the understanding of Multicultural Marketing.
It explores a broad range of topics and was designed
to address the fundamental issues regarding the marketing
of General Merchandise and Health and Beauty Care items
to a wide range of culturally defined customer groups. |
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Jump Starting
Top-Line Growth |
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Top-line/unit growth has always been
a priority within corporate strategies, but is emerging
as the
strategic focus for retailers/wholesalers and CPG
manufacturers today. Further, there are significant
go-to-market implications for organizations that
want to embrace an increased top-line orientation. |
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Leveraging
the Connection
Between Pharmacy and the Whole Store |
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| Designed to unlock a huge
opportunity for retailers, wholesalers and suppliers
alike. That opportunity is to prompt customers who
pick up a prescription to shop the entire store. |
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Merchandising
for Success - Final Report |
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| The study focuses on the category
dynamics of General Merchandise and Health and Beauty
Care marketing
and merchandising. It goes directly at the core issue
that defines the
relationship between a retailer and its customers –“Why
Buy It Here?” |
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Introducing
and Merchandising
New OTC Whole Health Products |
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| This study provides guidance on how
to merchandise new OTC’s and Rx-to-OTC products
within the context of the Whole Health concept to
maximize their productivity. |
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Women's Well-Being
Merchandising Strategies |
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| This comprehensive study provides
background and guidance how retailers can
merchandise their stores to respond effectively to
the needs of women shoppers. |
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Birthday/Celebration
Merchandising Strategies: Store Research Report |
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| This report presents, in detail,
the specific elements of the Birthday/Celebration
pilot program, as well as each store’s experiences
in planning and implementing their own initiatives. |
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Whole Health
Demographic Study
Executive Report |
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| This study is designed to help wholesalers,
retailers and suppliers in defining and understanding
the Whole Health consumer. The data, taken from a
national sampling, offers an actionable framework
for breaking down markets by consumer types, as well
as a consumer reaction to a wide array of retail
tactics and strategies. |
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Birthday/Celebration
Best Practices
Consumer Store Report |
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| This report is a research-based, comprehensive
guide to supermarket retailers on how to maximize
their opportunities in Birthday/Celebration selling.
The report utilizes research from focus groups and
a quantitative internet survey to help reveal what
consumers want in the areas of product, promotion,
selection, assortment, merchandising and pricing,
when making birthday/celebration related purchases. |
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