The Women’s Well-Being concept flows directly from Whole Health, in customer on many different needs and involves the total store. Indeed, Whole Health has become one of the most important consumer trends impacting retailers, and Women’s Well-
Being will be an equally powerful companion strategy. GMDC has been producing studies relative to the opportunities of Whole Health: Whole Health Best Practices Case Studies, Whole Health Demographics, and Whole Health Initiatives for Retail Pharmacists.

This study, Women’s Well-Being Merchandising Strategies takes the spirit of these studies even further by focusing squarely on the customer base that accounts for three-fourths of shoppers.

This study is called “Women’s Well-Being” for a reason. Women today are driving a much broader concept of Whole Health that extends into wellness, a sense of self, and the pursuit overall well-being. Most importantly, it is a concept that extends throughout the whole store and encompasses everything from beauty care to OTC items, to pharmaceuticals to general merchandise and food. This comprehensive study provides background and guidance how retailers can merchandise their stores to respond effectively to the needs of women shoppers.

Our sincere thanks go to the Leadership sponsors of this project, Procter & Gamble, Johnson & Johnson, The Gillette Company and Weider Publications, and to the Benefactor sponsors, Del Pharmaceuticals and Schering-Plough HealthCare Products. Thanks also to Jim Wisner and Cindy McGarrigle of MarketHealth, who conducted this study on GMDC’s behalf.

It is our wish that this study continue GMDC’s tradition of “action education” by providing ideas and information that will enable our members to more effectively serve their customers.

Sincerely,

GMDC EDUCATION AND INSIGHTS

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