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GMDC Academy

GMDC Academy

Transform your brand from being “just another face in the lobby” to a retail-ready partner!

Developed with guidance from senior executives working on both sides of the desk, the GMDC Academy, powered by the CPG Institute, demonstrates how retailers assess potential suppliers and decide which new products they will stock in their stores. From the first meeting to the first moment your product is placed in the store, from the first product promotion to establishing a foundation for long term success, this course provides actionable information about what retailers expect and how to become a retail-ready supplier.

How does it work?

Participants will experience seven 25-40 minute “mastery module” sessions…

  1. Who Are You and What Are You (Really) Selling?
    Understand what buyers look for in a new supplier.
  2. Your TARGET Customer
    Defining who will buy your product and understanding where and how they shop.
  3. 30 Days, 30 Months. Are Your Plans In Focus and On Point?
    Making sure your short term and long term plans are in focus and on point.
  4. Mastering Your Message
    Creating your message for success.
  5. At the Buyer's Desk
    First impressions are key to setting the tone of the meeting.
  6. The (Rare) Art of the Fast Follow Up
    The #1 way to become a valued supplier, and how to do it!
  7. Are You Retail Ready?
    The value of being "retail ready" and how to set yourself apart as a long term asset to your retailer. 


How does a company benefit from taking this course? 

This course is important for international and domestic suppliers seeking to enter the North American marketplace, while established companies are using the course to refocus their sales team and enhance their go-to-market strategies. Preparation is the key during the learning process of securing placement of new products in the store — beginning with your retailer meeting.

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"The GMDC Academy is some of the most thorough and well-designed training curriculum I have ever experienced. The training modules are essential for retail success and it has been well worth the investment for our company, from experienced to entry-level. The training is the ideal refresher for the experienced CPG professionals and an absolute “must have” for our new CPG team members. I would highly recommend the modules."  - Jim Kordenbrock Jr., General Manager, FoamTec International