Food Storage: For Consumer Health and Retail Profits

Thu, April 27, 2017 -
1:00pm to 2:00pm

Todd Hale, Formerly of Nielsen
Mark Mechelse, GMDC
Steve Davis, WEIS Markets
Melissa Branin, H-E-B
Sheila Kostiuk, AHOLD

A host of diverse factors are converging to shine the spotlight on the food storage category as an important source of sales and profit growth for retailers – and for supermarkets in particular. According to Nielsen data, sales of household plastics/food contact items rose 3.4 percent to $1.06 billion during a recent period while current numbers show food and liquid storage outpacing other GM growth categories as well as total store in both the food and drug channels. The food storage shopper spends 21 percent more than the typical supermarket customer and the growth will continue to lead category growth for many years to follow. Projections indicate that food storage containers will add an astonishing $2 billion in incremental sales between 2015 and 2020 to reach $3.7 billion.