Presenter: Doug Koontz, Research Director, Planet Retail RNG
Despite a rise in loyalty memberships, shoppers are visiting a bigger variety of stores than ever. Combined with the growth of niche brands and private label, and you get one of the most asked questions regarding today’s generation: are shoppers still loyal? Capturing shoppers in this environment has forced a new definition of loyalty – engaging shoppers beyond price-based programs in an effort to lock them into an ecosystem.
What You Will Learn
• Four elements in hierarchy of loyalty
• Best in class examples of retailers or brands locking in shoppers
Who Are These Insights For
• Brand managers
• Shopper marketers