Locking in Customers

Thu, December 14, 2017 -
1:00pm to 2:00pm

Presenter: Doug Koontz, Research Director, Planet Retail RNG

Despite a rise in loyalty memberships, shoppers are visiting a bigger variety of stores than ever. Combined with the growth of niche brands and private label, and you get one of the most asked questions regarding today’s generation: are shoppers still loyal? Capturing shoppers in this environment has forced a new definition of loyalty – engaging shoppers beyond price-based programs in an effort to lock them into an ecosystem.
What You Will Learn  
   •  Four elements in hierarchy of loyalty
   •  Best in class examples of retailers or brands locking in shoppers
Who Are These Insights For 
   •  Brand managers
   •  Shopper marketers