Negotiating with Amazon is Different than with Brick and Mortar

Thu, January 11, 2018 -
1:00pm to 2:00pm
EST

Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick

Annual negotiations with Amazon keeping you up at night?  A single conversation (or email exchange) with Amazon can help or hinder your growth – and profit - for the coming year and beyond. Amazon’s asks are big, and missteps are easy to make.  Be an informed brand.  Whether you’re negotiating with a senior leader or an automated Amazon robot (true!), learn how to achieve your goals, what questions to ask, Amazon’s soft spots and common pitfalls to avoid for a successful negotiation.
What You Will Learn
   •  How to prepare for a negotiation with Amazon
   •  Amazon’s negotiating style and technique
   •  Best practices and tactics
   •  Common pitfalls
Who Are These Insights For 
   •  Brands who sell on Amazon, senior leadership, sales managers