What Consumers Want: A New Commercial Holiday

Thu, April 25, 2019 - 1:00pm EDT

Yun Cho, Manager and Carolanne Fried, Manager of A.T. Kearney

A.T. Kearney captured the thoughts of 1,000 US consumers and their attitudes toward commercial holidays. The 2019 Commercial Holiday Survey discovered an unmet consumer need for a new commercial holiday—a day like Mother's Day or Valentine's Day, but with a difference: shoppers would use the new day to celebrate themselves.

During this webinar, you will learn some of the key insights found through our consumer research as well as implications for retailers and consumer companies.