Presenters: Mark Mechelse, GMDC; Dave Wendland, Hamacher Resource Group; Tom Rinck, Pfizer Consumer Products
Stores have been fighting the effects of e-com for a decade now -- there is no end in sight. However, there is a new consumer trend emerging that will have a positive influence on retail and bring traffic back into physical brick and mortar. It is called Selfcare, and if identified and leveraged properly, industry experts will be able to harness the shift in power and profit of the “last mile” and open up untapped opportunity. With the rise of healthcare costs driving new consumer habits and buying patterns, research shows consumers are now opting to control their lifestyle in part by seeking health and wellness solutions with a focus in grocery, drug and mass channels.