Andrea Leigh, Vice-President, Client Services – Ideoclick, Inc.
Amazon’s private-label brands are many manufacturers’ worst nightmare. However, its not all doom and gloom. Many manufacturers are using what they’re learning from Amazon’s owned brands to improve their products and grow their sales! Join us to discover how to stop looking at the private label as the enemy, and how to apply these winning strategies to your business.
What Will You Learn:
1. Why Amazon's private label products are industry disruptors
2. Determining which of your products may be at risk
3. How to observe and adapt your product strategy
Who are these insights for?
1. CPG and Retail brand senior leadership
2. CPG and Retail brand marketing teams
3. CPG and Retail brand catalog/content teams