Moderator: Mary Alice Lawless, Managing Director, Everything Health
Shannon Huneke, Senior Director Strategic Partnerships and Alliances, United Healthcare
Colleen Lindholz, President, The Little Clinic
Christina Groth, Vice President GM/HBC and Non-foods, Kroger
Rupa Dave, Director Professional Marketing, Pfizer
Chris Jobes, Director of Health and Wellness, Johnson & Johnson.
In today’s rapidly changing health care landscape, creating a connected patient ecosystem is imperative to meet the needs and demands of consumers that are proactive participants and advocates of their own health. The retail industry must meet these needs or face extinction. So what is the uberization of health care and what does a connected patient ecosystem look like? Mary Alice Lawless, managing director of Everything Health, explored these themes as moderator of a panel at the HBW 2017 Conference, of that included; Shannon Huneke, senior director, strategic partnerships and alliances, United Healthcare; Colleen Lindholz, president of The Little Clinic; Christina Groth, vice president, GM/HBC and non-foods, Kroger; Rupa Dave, director professional marketing, Pfizer; and Chris Jobes, director of health and wellness, Johnson & Johnson.
What You Will Learn?
• Continue building on customer relationships in the era of self-care.
• Commitment to long-term solutions is the health of our nation.
• Bring new solutions to where consumers are, and engage them along the journey.
• How to deepen trading partner relations to better serve the consumer and enhance their experience.
Retailers are under pressure from customers and competition to deliver a personalized, value-added, omnichannel experience (Gartner, 2017 CIO Agenda: A Retail Perspective). Winning retailers must learn how to build and manage robust, trusted, enduring customer relationships to better serve customers and predict their needs. In this session, Scott McKinley, Retail Consultant at Okta, explains why identity is a foundational step to understanding your customers and delivering value that will enable you to earn and grow your share of the consumer’s wallet.
What will you learn?
• How Amazon is able to build the rich consumer profiles that allow them to predict the needs of customers and deliver consistent value and efficiency
• How retailers can use identity to build a robust view of the shopper across devices, transactions, categories, demos, and needs/interests
• How a proprietary consumer data asset can enable insight and optimization across marketing, personalization, and service
• How traditional retailers can leverage proximity, freshness, product experience, and community to increase engagement and loyalty
• The role of enterprise identity software in protecting consumer privacy, ensuring compliance, and lowering risk
Who are these insights for?
• Customer Experience and Engagement leaders responsible for building and managing CRM and Loyalty, mobile app, and personalization
• Consumer Insight leaders responsible for understanding customer attributes and segmentation, and predictive analytics
• Marketing leaders interested in improving marketing effectiveness, social and mobile advertising, customer journey, location data, and advertising ROI
• IT leaders responsible for data infrastructure, security, and IoT - both in and out of the store
Are you becoming the window store for the Internet? How do you intend to compete with the likes of the giant on-line sites? To stay relevant, you must think differently about not just your business, but also the customer and the environment they live in, what they want and when they want it. Is your eCommerce site and online click-and-collect type shopping enough, or is it time to think holistically about your business, your competition and your customers? In this session, learn about the Internet of Things (IoT), how it will be embedded with daily life, and how you may be able to take advantage of it.
As the grocery industry increasingly pushes online and some of the biggest retailers ramp up click-and-collect models, what does the future hold? – especially for non-food and other center-store categories that are already threatened. Non-food categories – beauty and personal care, household essentials, office/school supplies and other general merchandise items – have long been recognized as basket-building categories for the retail grocery industry. Learn about how to e-basket build with online grocery – manufacturers or retailers – and benefits from the click-and-collect movement.
Presenter: John Coyle, The Art of Really Living
John Gehre / HEB
Sheila Kostiuk / AHOLD
Brad Golden / Kantar Retail
Mark Deuschle / Navajo Inc.
Join the conversation about innovation and design thinking with expert John K. Coyle for an insightful, informative and thought-provoking examination of the hidden barriers and enablers inside retail. John examines a pair of mindsets that are essential for releasing innovation potential, review short case studies of innovation disruption, and then brings up a panel of expert leaders to review the threats and possibilities emerging in our industry and new perspectives on how to compete.