Archived Infocasts

Gabe Wight, Head of Leadership, Webata

Why Sell on Walmart.com?

April 4, 2019

Walmart suppliers who lack proper resources (education/know-how, technology, budget) are at a disadvantage to mega brands investing millions in Walmart digital properties. This presentation will help Walmart fighter brands better understand how to capture fair share+ of digital sales on walmart.com, grocery.walmart.com, and the other Walmart digital properties. The content is also highly relevant to all digital retail commerce.

Digital merchandising is the process of maximizing visibility (increased traffic) and item presentation - specifically focussing on the product detail page (engagement & increased conversion)
•No up-front or out-of-pocket expense.
•Webata contracts directly with brokers or manufacturers to handle all digital sales needs within the Walmart digital ecosystem.
•Turnkey solution for digital sales: analytics, hyper-optimization, enhanced media, and placement.

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The Consumers Share of Spend, Presented at IHA

March 3, 2019

It’s clear that retailers today struggle with understanding the mission of shoppers as they quickly evolve, and grocers are no exception. The economics of retail and the power of big brands are being challenged as the consumer has a new roadmap to find what they need. As Americans are more connected than ever before and with no end in sight, the demand is skyrocketing for convenience, connectivity and personalization. Their willingness to convert to new brands is lessening due to auto-refill and subscription programs. So how are grocers and their suppliers able to gain loyalty and win shoppers back?

Presented by:
Mark Mechelse, GMDC
Mike Anthony, CEO, engage

Panelists:
Scott Bradshaw, Bradshaw International, Inc.
Sheri Best, HEB
Peter Fahrenkopf, Shurtech
Greg Hott, Weis Markets

Join the conversation with a host of grocery retail panelists as we explore the new forces that are driving consumption in a hyper-fragmented marketplace. As new technology emerges, digital trends are driving growth in many new and expected areas. How can the housewares industry stay relevant and know how to capture the consumer at the right time, at the right place, for the right price?

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Dave Donnan, Senior Partner with A.T. Kearney’s Consumer Products & Retail Practice

Cannabis: The Next Gold Rush

January 31, 2019

How is the legalization of cannabis affecting consumer goods companies? Dave Donnan of AT Kearney will be joining us to discuss how this emerging industry will impact retail. Join us and gain insights and answers to all of your cannabis questions.

  • What Will You Learn:
    • The effects of cannabis legalization for consumer goods companies, especially within the food, beverage, personal care, alcohol, and cosmetic industries
    • Case studies of cannabis-based products that have recently been launched
    • Consumer insights about their perception and interest in trying cannabis-based products
    • How to successfully introduce cannabis products into your business
  • Who are these insights for?
    • Consumer goods, e-commerce, retail, and merchandising executives
    • Business strategists and executives located or with business in Canada and the US

Contact Dave Donnan with any questions about this presentation [email protected]   Download Presentation

Andrea Leigh, Vice-President, Client Services – Ideoclick, Inc.

The Importance of Winning Search

November 8, 2018

90% of customers on Amazon use search to find products…and if you’re not on the first page, you don’t exist. Are you set up for success? Learn how to master their algorithms. Find out ways to optimize your content and boost your Amazon sales. Get advice on how to win Search by improving your product detail pages.

Amazon is responsible for almost half of eCommerce sales today. And, winning on Amazon means mastering its search algorithms. If your product is not on the first page of Amazon search results, you're basically not on the digital shelf. Relevance determines what order products show up in search results, and thus drives sales. But, how do you boost your relevance?

What Will You Learn:
1. The importance of winning search on Amazon
2. The formula for building product relevance
3. How to approach product detail page content

Who are these insights for?
1. CPG and Retail brand senior leadership
2. CPG and Retail brand marketing teams
3. CPG and Retail brand catalog/content teams

Nicola Smith, Founder/CEO, Rebel & Reason

Digital to Physical - Connecting The Dots In An Omni-Channel World

October 25, 2018

Driven largely by the ubiquity of mobile, the growth of Big Data and advancements in both IoT and AI, customers now expect a seamless and consistent brand experience regardless of where, when or how they buy. For brands, this shift requires a holistic, integrated approach focused on creating frictionless customer experiences across both digital and physical touch points.

What Will You Learn:
1. Gain a better understanding of consumer expectations around omni-channel
2. Review best in class examples of brands connecting the dots to create powerful omni-channel experiences
3. Get a glimpse into where omni-channel is heading next as it converges with emerging tech like AI, chatbots, AR and IoT
4. Learn how to start connecting the dots for your brand

Who are these insights for?
1. CPG and Retail brand senior leadership
2. CPG and Retail brand marketing teams
3. CPG and Retail brand customer experience teams

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