Archived Infocasts

Mod Boon-Long, Analyst North American Advisory, Edge by Ascential

The Future of Household and Pet Care Categories

June 6, 2019

 

This presentation will detail the latest developments in key GM categories from retailers like Target, Petco, Carrefour, and Amazon among others. Organized by Edge by Ascential’s four winning strategies, we will highlight the latest initiatives within the Store of the Future, E-commerce, Supply Chain & Fulfilment, and Shopper Engagement developments.

Reasons to attend

  • Gain an overview of the global market for this sector and the forces of change that are influencing its development
  • Uncover which retailers are dominating the sector in terms of sales, as well as future growth projections
  • Explore assortment, pricing and promotional mechanisms across a range of retailers to plan ahead for the future
  • Discover the latest retailer initiatives within the Household Care and Petcare sector, featuring best-in-class examples
  • See related CPG supplier examples from leading players and recommendations for the future

Presenters: Mark Mechelse, GMDC; Dave Wendland, Hamacher Resource Group; Tom Rinck, Pfizer Consumer Products

The Next Retail Disruption: SELFCARE

May 16, 2019

Stores have been fighting the effects of e-com for a decade now -- there is no end in sight. However, there is a new consumer trend emerging that will have a positive influence on retail and bring traffic back into physical brick and mortar. It is called Selfcare, and if identified and leveraged properly, industry experts will be able to harness the shift in power and profit of the “last mile” and open up untapped opportunity. With the rise of healthcare costs driving new consumer habits and buying patterns, research shows consumers are now opting to control their lifestyle in part by seeking health and wellness solutions with a focus in grocery, drug and mass channels.

Yun Cho, Manager and Carolanne Fried, Manager of A.T. Kearney

What Consumers Want: A New Commercial Holiday

April 25, 2019

A.T. Kearney captured the thoughts of 1,000 US consumers and their attitudes toward commercial holidays. The 2019 Commercial Holiday Survey discovered an unmet consumer need for a new commercial holiday—a day like Mother's Day or Valentine's Day, but with a difference: shoppers would use the new day to celebrate themselves.

During this webinar, you will learn some of the key insights found through our consumer research as well as implications for retailers and consumer companies.

Gabe Wight, Head of Leadership, Webata

Why Sell on Walmart.com?

April 4, 2019

Walmart suppliers who lack proper resources (education/know-how, technology, budget) are at a disadvantage to mega brands investing millions in Walmart digital properties. This presentation will help Walmart fighter brands better understand how to capture fair share+ of digital sales on walmart.com, grocery.walmart.com, and the other Walmart digital properties. The content is also highly relevant to all digital retail commerce.

Digital merchandising is the process of maximizing visibility (increased traffic) and item presentation - specifically focussing on the product detail page (engagement & increased conversion)
•No up-front or out-of-pocket expense.
•Webata contracts directly with brokers or manufacturers to handle all digital sales needs within the Walmart digital ecosystem.
•Turnkey solution for digital sales: analytics, hyper-optimization, enhanced media, and placement.

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The Consumers Share of Spend, Presented at IHA

March 3, 2019

It’s clear that retailers today struggle with understanding the mission of shoppers as they quickly evolve, and grocers are no exception. The economics of retail and the power of big brands are being challenged as the consumer has a new roadmap to find what they need. As Americans are more connected than ever before and with no end in sight, the demand is skyrocketing for convenience, connectivity and personalization. Their willingness to convert to new brands is lessening due to auto-refill and subscription programs. So how are grocers and their suppliers able to gain loyalty and win shoppers back?

Presented by:
Mark Mechelse, GMDC
Mike Anthony, CEO, engage

Panelists:
Scott Bradshaw, Bradshaw International, Inc.
Sheri Best, HEB
Peter Fahrenkopf, Shurtech
Greg Hott, Weis Markets

Join the conversation with a host of grocery retail panelists as we explore the new forces that are driving consumption in a hyper-fragmented marketplace. As new technology emerges, digital trends are driving growth in many new and expected areas. How can the housewares industry stay relevant and know how to capture the consumer at the right time, at the right place, for the right price?

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