Digital influence in the physical world of retail far outweighs the pure impact of e-commerce sales. Shoppers have access to an array of tools that enable an on-demand experience and physical outlets need to position themselves to take advantage of this opportunity. The level of investment in digital technologies at an enterprise level has so far focused on back-end automation and cost savings, but that will switch in the coming years as shopper facing technology becomes a differentiator. Stores will need to create a seamless experience with online that enhances the shopper journey.
- What you will learn (takeaways for the viewer):
- Which technologies will be the critical areas of investment
- Best in class examples of retailers creating a seamless customer experience between the physical and digital world
- Who are these insights for (target audience):
- Category management
- Shopper insights
- Merchandising teams
- Format development
Brought to you by: Kevin Coupe, Tom Furphy, Patrick Spear, Scott Moses, and Wendy Collies
Episode 4 - “The Cost Of Innovation” - Part 1
Everybody talks about innovation and disruption, but few people talk about how to pay for it and how to set investment priorities. Hosts Tom Furphy & Kevin Coupe are joined in a conversation about this critical issue by a power panel - Scott Moses, Managing Director and Head of Food Retail & Restaurants Investment Banking at PJ Solomon … Wendy Collie, the former CEO at Portland, Oregon-based New Seasons Market … and Patrick Spear, president/CEO of the Global Market Development (GMDC). Recorded live in Seattle at the Retail Tomorrow Conference.
Episode 4 - “The Cost of Innovation” - Part 2
In part two of this conversation with Scott Moses, Managing Director and Head of Food Retail & Restaurants Investment Banking at PJ Solomon … Wendy Collie, the former CEO at Portland, Oregon-based New Seasons Market … and Patrick Spear, president/CEO of the Global Market Development (GMDC), hosts Tom Furphy & Kevin Coupe focus on retailers that have succeeded and failed as they sought to create financially viable cultures of innovation, and look for lessons that can be learned. Recorded live in Seattle at the Retail Tomorrow Conference
Shopper Marketing means many things to many people. For some it is in-store activity, for others it is retail-led collaboration. But neither of these really explain the true power of shopper marketing. And you will need to unlock this power to survive and thrive in the new view of Retail Tomorrow. In this cast Mike Anthony will share next-practices from around the world, demonstrating how recent shopper marketing revelations are key to success in an increasingly disruptive retail environment.
What will you learn?
• A New Global Retail – where/when it all went wrong - how we got here and what happens next
• The true implications of shopper and retail disruption – for retailers and brands, on and offline
• What should retailers and brands do to exploit these changes?
Who Are These Insights For?
• Retail Execs, Buyers, Merchandisers
• Manufacturing, Supplier Marketing, Insights
• Anyone working with any offline retail model
Tom Murphy, an industry veteran who, with companies like Kroger and FedEx, and later as a consultant to major retailers, has helped companies develop IT and logistics strategies, as well as enabling them to engineer disruptive cultures and become change agents, joins Tom Furphy and Kevin Coupe for a two-part Innovation Conversation Podcast.
Part One: Looks at the difference between stopgap tactics and long-term strategies - and how to make tough choices in demanding times.
Part Two: Focuses on the retailers best positioned to compete with Amazon, the places where Amazon is most vulnerable, and what the biggest impediments are to innovation by traditional retailers.
This Innovation Conversation Podcast is sponsored by ReposiTrak, and brought to you by GMDC.
Uncovering Growth in Today’s Marketplace: Leveraging Shopper Insights to Partner Better and Drive Sales
Today’s headlines can be baffling. While consumer confidence is near an all-time high, the stock market pushes ahead and unemployment is at record low levels, many suppliers and retailers continue to find growth elusive. But growth is still out there, it’s just harder to find than ever before. Challenged on multiple fronts – from fewer and fewer shopping trips to the seemingly inexorable rise of discount stores and ecommerce – suppliers and retailers must redouble their efforts to partner together to drive sales. But what exactly should organizations do? Find out in this unique GMDC infocast.
What will you learn?
• Why consumer and shopper insights are the last source of competitive advantage
• How to uncover and use actionable insights to drive mutual growth
• How others are leading with insights and achieving growth
• What your company can do immediately to better identify insights, inform strategy and drive sales
Who should attend?
• Any retail executive hunting for growth
• Suppliers interested in strengthening relationships with retail trading partners
• Sales, Marketing, Retail, Insights and Research managers