In the “buy-anywhere reality of the internet,” retailers need to adapt and provide meaningful experiences and reasons for shoppers to visit brick and mortar locations. The Front End of the store is at the forefront of this reinvention. Today self check-out in traditional grocery and drug stores is common, standard, and are not providing a real differentiated experience. Check-out of the future will allow shoppers to pay for their items without cashier interaction, and while technology is still lacking in providing a fast, easy experience, the Front End of the future will be more about mobile pay, service, ordering, and endless aisle. Join us in this conversation as we reimagine the possibilities.