Live Infocast Schedule

Entertaining Commerce: Motivating Shoppers with Custom Celebrity Content

Thu, April 6, 2017 -
1:00pm to 2:00pm

Thom Oliphant, Executive Director/Co-Founder, My Country Nation
Brad Lawless, Director of Product & Business Development, My Country Nation

My Country Nation and Taillight Branded develop and create country-focused, celebrity-driven, custom content for clients; distribute it across social media, multi-media and celebrity influencer platforms; and generate real, measurable results for retail and brand clients. In this infocast, they will discuss how to connect with shoppers through custom, branded content that connects back to retail and present case studies where they have demonstrated success with this model.
What will you learn?
    •  How to match your key shopper demographic to specific types of online content
    •  How to connect online content to in-store activation elements
    •  Utilize custom online content in multiple channels to achieve maximum ROI
Who are these insights for?
    •   Shopper Marketers
    •   Retail Marketers
    •   Retailers


Food Storage: For Consumer Health & Retail Profits

Thu, April 20, 2017 -
1:00pm to 2:00pm

Todd Hale, Formerly of Nielsen
Mark Mechelse, GMDC
Steve Davis, WEIS Markets
Melissa Branin, H-E-B
Sheila Kostiuk, AHOLD

A host of diverse factors are converging to shine the spotlight on the food storage category as an important source of sales and profit growth for retailers – and for supermarkets in particular. According to Nielsen data, sales of household plastics/food contact items rose 3.4 percent to $1.06 billion during a recent period while current numbers show food and liquid storage outpacing other GM growth categories as well as total store in both the food and drug channels. The food storage shopper spends 21 percent more than the typical supermarket customer and the growth will continue to lead category growth for many years to follow. Projections indicate that food storage containers will add an astonishing $2 billion in incremental sales between 2015 and 2020 to reach $3.7 billion.