Live Infocast Schedule

Locking in Customers

Thu, December 14, 2017 -
1:00pm to 2:00pm

Presenter: Doug Koontz, Research Director, Planet Retail RNG

Despite a rise in loyalty memberships, shoppers are visiting a bigger variety of stores than ever. Combined with the growth of niche brands and private label, and you get one of the most asked questions regarding today’s generation: are shoppers still loyal? Capturing shoppers in this environment has forced a new definition of loyalty – engaging shoppers beyond price-based programs in an effort to lock them into an ecosystem.
What You Will Learn  
   •  Four elements in hierarchy of loyalty
   •  Best in class examples of retailers or brands locking in shoppers
Who Are These Insights For 
   •  Brand managers
   •  Shopper marketers

Negotiating with Amazon is Different than with Brick and Mortar

Thu, January 11, 2018 -
1:00pm to 2:00pm

Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick

Annual negotiations with Amazon keeping you up at night?  A single conversation (or email exchange) with Amazon can help or hinder your growth – and profit - for the coming year and beyond. Amazon’s asks are big, and missteps are easy to make.  Be an informed brand.  Whether you’re negotiating with a senior leader or an automated Amazon robot (true!), learn how to achieve your goals, what questions to ask, Amazon’s soft spots and common pitfalls to avoid for a successful negotiation.
What You Will Learn
   •  How to prepare for a negotiation with Amazon
   •  Amazon’s negotiating style and technique
   •  Best practices and tactics
   •  Common pitfalls
Who Are These Insights For 
   •  Brands who sell on Amazon, senior leadership, sales managers

Future of Retail: The Disruption is Accelerating

Thu, January 25, 2018 -
1:00pm to 2:00pm

Presenter: Steffen Schenk, Business Unit Director, Barrows Global

We know that physical retail faces challenges and that future shoppers will will need reasons to visit a store. The operational focus on driving in-store efficiencies will no longer be enough and we need to find new and better ways to create customer experiences and value. In this infocast we will explore today's best in class executions, macro trends shaping the future of retail, and how the big retailers are innovating to not only meet but exceed shopper expectations. 
What will you learn?
   •  Global best in class customer experiences
   •  What Macro Trends will impact your business in 10 years time
   •  How do the big retailers drive innovation and how can your brand be relevant
   •  The Retailer Ecosystem of the future