Live Infocast Schedule

How To Become A Consumer Centric Organization: Drive Innovation Through Empathy

Thu, January 30, 2020 - 1:00pm EST

Jim Longo, Co-Founder & VP Research Solutions,


Today’s brands are swimming in data. They have an incredible amount of information about consumers, but without a conversation and feeling the consumer, painting a vibrant picture of the consumer is challenging.

Looking at this challenge, major brands such as Unilever and PepsiCo asked the question “How can we go beyond the demographics to become even more consumer-centric?” Wanting to scale empathy across the organization, these and other brands partnered with to drive regular consumer connections through live video conversations. In this presentation, Jim Longo will share more about the inspiration behind this initiative, how they rolled it out within the organizations and give actual use cases where brands were able to get to market faster.