Live Infocast Schedule

Driving Your Amazon Business Through COVID-19 and Beyond

Thu, April 9, 2020 - 1:00pm EDT

Andrea Leigh, VP of Strategy, Ideoclick

The dynamics—and rules—are changing daily on Amazon due to the COVID-19 global pandemic. Join us and Ideoclick as we cover how Amazon and manufacturers have been impacted, and best practices for managing change. We’ll also explore the “new” e-Commerce consumer and predictions of what’s to come.

What You’ll Learn:
• How Amazon and manufacturers have been impacted
• What products consumers most need in each of the Six Consumer Stages of COVID-19
• Who is the “new” e-Commerce consumer, and how do we address them
• How Amazon and other retailers will fare long-term characteristics of brands that will thrive

COVID-19: Survive, Operate, Win

Thu, April 16, 2020 - 1:00pm EDT

Suketu Gandhi, Partner, Kearney
Andrea Szasz, Principal, Kearney

Consumers and businesses are fluctuating in and out of quarantine, lifestyles are changing, and as a result, global demand, supply, and capex investments are being disrupted at a rapid pace. The Retail and Pharmacy industry is critical for the health and well-being of people today. The industry in doing this while dealing with labor constraints to service its networks, daily changing situation both in supply and demand. In addition, leaders are thinking ahead to build paths to win in tomorrows shifted environment. 

This Infocast will provide:
• Insights on successful strategic mitigation plans to operate during these uncertain times
• A view on how to start framing long term strategies for winning

Transforming the Store Experience Through Services

Thu, April 30, 2020 - 1:00pm EDT

Dan Stanek, Executive Vice President, WD Partners

Updates to the content of this session are currently being modified to include insights into how COVID-19 is impacting the store experience.

Yoga classes at lululemon. Dinner reservations at RH. Primary care services at Walmart. The list goes on. It’s clear that stores are no longer simply selling goods. They are providing services. These services are enabling stores to create compelling experiences for customers while differentiating from digital competitors. Experiential retail has been a buzz phrase for some time now, but the brands getting experiential right are doing so through services that fit the brand, a dedicated labor focus, and seamless operations. During this Infocast, let’s take a look at brands that are leading the way and what it takes to transform the store experience.

Consumers, Cannabis, and CBD: The Consumer View of This Dynamic Industry

Thu, May 14, 2020 - 1:00pm EDT

Michele DeKinder-Smith, President & Founder, Linkage Research & Consulting

Despite the uncertainty in FDA regulation around CBD, there is a broad industry and consumer interest in the benefits CBD offers.   This has both manufacturers and retailers thinking about how to approach CBD when the regulations become clear. In this presentation, Linkage Research will share key insights about CBD from the consumer point of view to help manufacturers and retailers develop their strategy for a future with CBD.   

During this Infocast, Linkage Research will discuss:

  • Consumer awareness, understanding, and interest in CBD
  • Profile of the consumer interested in CBD
  • Key benefits consumers are seeking from CBD
  • Categories consumer expect to find CBD
  • Key CBD product attributes that will influence purchase
  • Channels consumers expect to be able to buy CBD

Beauty-for-You Beauty: The Growing Demand for Natural & Sustainable in the Beauty Industry

Thu, June 4, 2020 - 1:00pm EDT

Carrie Schaeffer, VP Strategy & Marketing, Linkage Research & Consulting

Millennial consumers have had a big role in shaping the better-for-you food movement and their desire for transparency, sustainability, and natural is now influencing the beauty industry. Linkage Research will present key insights about what better-for-consumers expect from the beauty industry and what natural and sustainable attributes have the most appeal with this consumer. These insights will frame for the manufacturer and retailer which beauty benefits have the most appeal now and which are poised for growth. 

During this Infocast, Linkage Research will discuss:

  • Profile and mindset of the better-for-you beauty consumer
  • The relative appeal of the range of better-for-you attributes to the beauty consumer
  • Perspective on which attributes are set to grow
  • Channels consumers are seeking beauty-for-you beauty
  • Trending brands that are delivering on the needs of the beauty-for-you beauty consumer