Biometrics are redefining consumer “identity” and disrupting commerce on a global scale. They are on course to radially transform the retail landscape both online and in brick and mortar environments. Biometrics enable retailers to enhance customer intimacy, create frictionless commerce experiences, and improve protection of consumers’ personally identifiable information (PII) while driving increased sales and reducing the risk of fraud and theft.
What will you learn?
• Biometrics is now a mature technology that is being integrated into a range of consumer authorization and transactions applications.
• Biometrics include a range of technologies that can be integrated into solutions that can provide value across the breadth of retail operations from Customer Engagement and Account Management to Physical and IT Security, to Brick and Mortar and Digital Operations and the Monetization of Data and Analytics.
• By 2022, there will be a global ecosystem 5 billion mobile devices with integrated biometrics that retailers must take advantage of to remain competitive on and offline.
• Leveraging the true power of biometrics requires a strategic commitment to innovation that includes re-conceptualizing customer relationships, business models and operations, and data management.