Live Infocast Schedule

Digital Integration: Creating A Seamless Shopper Experience

Thu, June 14, 2018 - 1:00pm EDT

Mod Boon-Long, Research Analyst, Planet Retail RNG

Digital influence in the physical world of retail far outweighs the pure impact of e-commerce sales. Shoppers have access to an array of tools that enable an on-demand experience and physical outlets need to position themselves to take advantage of this opportunity. The level of investment in digital technologies at an enterprise level has so far focused on back-end automation and cost savings, but that will switch in the coming years as shopper facing technology becomes a differentiator. Stores will need to create a seamless experience with online that enhances the shopper journey.

  1. What you will learn (takeaways for the viewer):
    1. Which technologies will be the critical areas of investment
    2. Best in class examples of retailers creating a seamless customer experience between the physical and digital world
  2. Who are these insights for (target audience):
    1. Category management
    2. Shopper insights
    3. Merchandising teams
    4. Format development

Experiential Retail: The Future of Brick-and-Mortar

Thu, July 12, 2018 - 1:00pm EDT

Mark Ravi, Research Analyst, Planet Retail RNG

As consumers shift more of their spend from products towards experiences, physical retailers need to evolve to capture that spend. The future of physical retail will see a change from “need-based buying” to “want based shopping” as need-based activities shift online and to auto-replenishment. In the long term, retailers will compete for more for consumers’ time as a leisure activity with experiences being a core part of driving traffic. In the short term, retailers will look to repurpose space made unproductive from categories shifting online to engage in activities that cannot be replicated in the digital world.

  1. What you will learn (takeaways for the viewer): 
    1. Why physical retail needs to change and which departments will see the largest impact
    2. Best in class examples of retailers adding experiences to stores and the impact those have
  2. Who are these insights for (target audience): 
    1. Category management
    2. Shopper insights
    3. Merchandising teams
    4. Format development