Thom Oliphant, Executive Director/Co-Founder, My Country Nation
Brad Lawless, Director of Product & Business Development, My Country Nation
My Country Nation and Taillight Branded develop and create country-focused, celebrity-driven, custom content for clients; distribute it across social media, multi-media and celebrity influencer platforms; and generate real, measurable results for retail and brand clients. In this infocast, they will discuss how to connect with shoppers through custom, branded content that connects back to retail and present case studies where they have demonstrated success with this model.
What will you learn?
• How to match your key shopper demographic to specific types of online content
• How to connect online content to in-store activation elements
• Utilize custom online content in multiple channels to achieve maximum ROI
Who are these insights for?
• Shopper Marketers
• Retail Marketers