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GMDC/Nielsen HBW Hierarchy

Selfcare Category Sales Data & Trends

The GMDC/Nielsen Selfcare Hierarchy was created as a tool to track and create visibility to important sales information by product in the selfcare categories. The sales information gives a detailed look at trends across all selfcare categories representing products that shoppers purchase pertaining to their personal health and wellness in the food and drug channels, and extends to all channels of retail combined.

This data fuels the post-purchase insights within The Selfcare Roadmap, a new interactive tool that demonstrates how to optimize the selfcare experience by offering total store solutions and new product assortments ideas. 

Access the Selfcare Hierarchy 

    How does it work?

    • The Selfcare Hierarchy organizes and quantifies health, beauty, wellness, personal care, and other selfcare category data in order to increase marketplace performance and provide better understanding of selfcare categories.
    • There are 53 mega-categories. Each mega-category is then divided further down the scale based on level of detail.
    • This organizational structure offers retailers the ability to gauge channel activity and sales trends in the selfcare industry while only having to search a single resource.