Health Beauty Care Category Sales Data & Trends
IRI HBC Category Data provides total category sales for the grocery and drug channels, on a total U.S. or regional basis.
Updated every month, this service enables GMDC members to gain insights into the overall sales trends in over 90 HBC product categories, and thereby gain a better understanding of the competitive interplay and relative performance of product categories.
Information is provided in the areas of:
- Dollar/Unit Sales
- Sales Growth/Loss
- Promotional Lift