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IRI HBC Category Data

Health Beauty Care Category Sales Data & Trends

IRI HBC Category Data provides total category sales for the grocery and drug channels, on a total U.S. or regional basis.

Updated every month, this service enables GMDC members to gain insights into the overall sales trends in over 90 HBC product categories, and thereby gain a better understanding of the competitive interplay and relative performance of product categories.


Explore IRI HBC Category Data Now!

Information is provided in the areas of:

  • Dollar/Unit Sales
  • Sales Growth/Loss
  • Promotional Lift
  • Assortment