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Willert Home Products Wins Honorable Mention Award in NRHA Packaging and Merchandising Competition

April 27, 2017

Indianapolis – Willert Home Products recently received the Honorable Mention distinction in the 2017 Packaging and Merchandising Awards (PMA) program, presented by North American Retail Hardware Association (NRHA).

Willert Home Products and nearly fifty other U.S. and Canadian manufacturers recently submitted select packaging and merchandising/point-of-purchase display product materials to a distinguished awards committee in order to compete for recognition as the best in the industry.

To determine all winners, NRHA selected three expert judges representing the retail, media and graphics communities to contribute their professional talent and experience to review and critique each entry. The judges’ scores were categorically tallied resulting in winning packaging and merchandising displays selected among five award levels: Judges’ Choice, Whole Package for Packaging and Merchandising, Gold, Silver and Honorable Mention.

“Each year we look forward to receiving, reviewing and recognizing the most innovative in packaging and merchandising displays,” commented Marci Taschler, Member Growth & Development Manager and PMA Program Director at NRHA. “Packaging and merchandising play a key role in the overall success of manufacturers’ products from a corporate branding perspective to how they are positioned and purchased at the retail level. I am very proud of the companies who participated and honored to lead this initiative.”

“We couldn’t be happier about airBOSS® Dry Zone™ Starter Kit being recognized by the National Retail Hardware Association. This is a great honor and we are very proud of our product development team for creating such an innovative product line. Our sustainable approach to minimize the environmental impact of our products is of utmost importance in the development, production and selling of our products, says Shelley Cade, VP Marketing at Willert Home Products. airBOSS® Dry Zone™ is a refillable product that uses 62.6% less plastic over the course of 1 purchase cycle year when compared to existing dehumidifier tubs.  The refill tray is made from recyclable polypropylene after removing film lid and contents.”

NRHA hosts the PMA competition annually to inform the industry about emerging packaging trends, and to celebrate the overall independent home improvement channel’s best in merchandising and packaging.

The Packaging and Merchandising Awards presentation will take place at 2 p.m. May 9 in the NRHA Village at the National Hardware Show® in Las Vegas. All program entries will also be on display at the Packaging and Merchandising Award Expo in the NRHA Village for the duration of the three-day Show, and will appear in a special section in the May issue of Hardware Retailing magazine.  

About Willert Home Products

Founded by A.W. Willert in 1946, Willert Home Products is a premier manufacturer of many well-known and trusted household brands.  After beginning modestly with the production of a single product, 70 years later, the company manufactures close to one hundred household products and is still owned and operated by the Willert family. Willert Home Products is headquartered in St. Louis, Missouri. Our family of brands includes Ty-D-Bol, Bowl Fresh, Enoz and airBOSS. Exceeding customer expectations, striving for excellence in the products we manufacture, developing new product innovations, providing a rewarding work environment and giving back to our communities is the heart of our business. Visit www.willert.com to learn more about our brands and products.

About the North American Retail Hardware Association

Founded in 1900 by a group of retailers, the North American Retail Hardware Association (NRHA) is a not-for-profit trade association with a mission to help hardware stores, home centers and lumberyards, regardless of wholesale affiliation, become better and more profitable retailers. Governed by a board of independent hardware retailers, NRHA fulfills its mission by providing information, communication, training programs and networking opportunities for the industry it serves. Each month NRHA publishes Hardware Retailing magazine, which reaches more than 34,000 retail stores in the U.S. and Canada. NRHA also provides a wealth of online training and educational resources to thousands of retailers on www.nrha.org.