Hamacher Resource Group Helps Hayat Pharmacy Improve Front-end Shoppability of Small Format Stores
Waukesha, Wisconsin – Hamacher Resource Group, Inc. (HRG) developed an innovative solution to help a local community pharmacy group, Hayat Pharmacy, improve the shoppability of their stores that have minimal front end space. Hashim Zaibak, Pharm.D., owner of Hayat Pharmacy, Milwaukee, asked HRG to help him and his team find a way to offer patients a broader array of health and wellness products than could be physically stocked in the space available. HRG custom-developed a large format, wall-mountable planogram for each store, depicting images of the products as they would appear on shelf, organized by category, for customer selection.
HRG category analysts conducted research to find an appropriate product assortment for each location so Hayat pharmacists could then hand-select the items to meet the needs of the location’s patrons as well as include items they most often recommend. The large-format planogram is accompanied by a guide with product details that the pharmacists may use including item ingredients, directions, warnings, and more. The products depicted in the planogram are kept in stock at the location, behind the pharmacy counter. HRG has created large-format planograms for three Hayat locations, and will complete them for several additional Hayat pharmacies by the end of 2018.
Zaibak approached HRG in early 2017 with the goal of meeting the consumer healthcare needs of his customers of these smaller format stores, as well as improving front-end sales. Dave Wendland, vice president, strategic relations and member of the owners group at Hamacher Resource Group, said, “Hashim is a forward-thinking pharmacist and business owner that is genuinely dedicated to serving the community. His willingness to tackle a problem that some would just accept as unsolvable because of existing limitations, speaks to his drive to provide a more well-rounded wellness offering to his customers.”
Wendland continued, “I’m very proud of our HRG category team and their collaboration with Hayat to come up with the right-sized departments, optimal product assortment, and then merchandise the “shelves” to make it easy for shoppers to navigate. Hayat customers have had a positive reaction to the large-format planograms, so much so that after our single-store test, Hayat management told us that ‘all their pharmacies want one.’”
Zaibak added, “We’re excited to partner with an industry leader like HRG and are even more fortunate that they are in our backyard. The collaboration has been outstanding and the experience they bring to the relationship invaluable. HRG listened to understand both our goal and challenge and developed a practical solution that has proven to be a benefit to our customers and a welcome addition for our pharmacy staff.”
About Hamacher Resource Group
Hamacher Resource Group focuses on improving results for product manufacturers, healthcare distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee, and was named a Milwaukee Journal Sentinel’s 2017 Top Workplace. Visit hamacher.com for more information.