Hamacher Resource Group Develops Packaging to Strengthen the PlantPure Brand and Refresh Image
Waukesha, Wisconsin – Hamacher Resource Group, Inc. (HRG) recently completed a package design project for PlantPure, Inc.’s whole food, plant-based frozen entrée line, also named “PlantPure,” to refresh the image as they expand their presence online and in brick and mortar grocery stores. HRG staged and photographed 20 frozen meals and developed packaging for each one in line with PlantPure’s mission of promoting the health benefits of plant-based nutrition broadly to U.S. citizens, as seen in the documentary movie,PlantPure Nation.
The HRG team researched competitors in both the vegan and frozen food space and then tapped into their extensive experience in branding to create a package design that represents the quality ingredients used and showcases the company’s commitment to purity, as well as supports their new Healing America documentary movie and movement.
Nelson Campbell, founder and president of PlantPure, Inc., said, “We truly appreciate the expertise HRG brought to this project – they exceeded our expectations on a number of levels and have been a dream to work with. Their design skills brought to life the PlantPure entrée brand, and their ability to deliver despite tight timeframes really helped us keep our momentum and deliver to retailers as promised.”
“Wellness retailing reaches beyond personal care and OTC into functional food, so working with a company like PlantPure that has such a health-focused mission was a natural extension for our business,” said senior marketing services account manager, Jen Johnston, CHHC. “We were happy for the opportunity to stretch our branding skills to food packaging and especially enjoyed working with the PlantPure team.”
About Hamacher Resource Group
Hamacher Resource Group focuses on improving results for product manufacturers, healthcare distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee, and was named a Milwaukee Journal Sentinel’s 2017 Top Workplace. Visit hamacher.com for more information.