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Navajo Incorporated Acquires Maxx HD Sunglasses

March 22, 2018

Specialized markets drive focused growth for leading sunglasses provider


Denver, Colorado – Navajo Incorporated, a nationally-recognized provider of eyewear with the Piranha® brand, announced today that they have acquired Maxx HD® Sunglasses, a Colorado-based national distributor of sports, motorsports, and NCAA licensed sunglasses. The integration of Maxx HD into the Navajo organization will expand circulation and deepen the range of styles provided to current customers.

Maxx HD was established over 20 years ago by Rick and Nancy Millner. For two decades, their hard work, investment, and leadership built Maxx HD into the well-known sports and outdoor brand it is today. 

“Maxx covers the specialty sports and activities channel well, and we cover the mass-market well. We think they’ll provide balance to our existing lines and boost our visibility,” Deborah Abreu, VP of Business Development at Navajo said. “It’s a perfect fit. They’re a well-recognized brand with a premium price point in a strong market. Their online presence is good, and we’re ready to broaden our channels of distribution.”

This is the second acquisition in three months for Navajo, the first being CashCo back in December. The focus, Mark Deuschle – President of Navajo – says, is on cornering new markets. “This is a one plus one equals three situation. Maxx HD brings something new to the table in areas where we can serve new shoppers in both our current retail partners and their new channels. Both acquisitions drive our growth and development in the direction our consumers need.”


Navajo Incorporated is the designer, manufacturer and distributor of Piranha® Eyewear, Hottips!® Electronics Accessories, Pennzoil® Automotive Supplies, Salute® Barware and is also the largest distributor of Trial & Travel size Health & Beauty products in the USA.