Hamacher Resource Group’s Wendland to Present at Nicholas Hall’s North American OTC Conference
Waukesha, Wisconsin – Hamacher Resource Group, Inc.’s (HRG) Dave Wendland will be presenting “Independent Pharmacy Opportunity: Myth or Reality” at Nicholas Hall’s North American OTC Conference on Wednesday, June 20th in Morristown, NJ. Wendland, HRG’s vice president, strategic relations, will be dissecting the opportunity at independent pharmacies by debunking five myths: independent pharmacies are extinct; the entire channel delivers little return; OTC categories don’t perform well; self-care consumers don’t shop there; and it’s impossible to reach the stores in this channel.
Wendland said, “Throughout my career I have seen much confusion surrounding independent pharmacy and its viability as a channel for OTCs. Suppliers that have dedicated resources to this channel have recognized the value of the relationship between these pharmacists and their patients and the immeasurable influence pharmacists have when consulting with and recommending patients OTC healthcare products. In fact, in our recent review of items launched in 2017, of those that show the greatest potential at independent pharmacies, 10 of the top 15 are OTCs.”
The livestream session will be available Wednesday, June 20th, 09:40-10:10 EST, here: https://www.youtube.com/watch?v=RB-8Zm8Po7U.
About Hamacher Resource Group
Hamacher Resource Group focuses on improving results for product manufacturers, healthcare distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee, and was named a Milwaukee Journal Sentinel’s Top Workplace in 2018. Visit hamacher.com for more information.