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Hamacher Resource Group’s Vogelsang and Wendland to Present at Shop! Association’s Business Leader Forum

July 24, 2018

Waukesha, Wisconsin – Hamacher Resource Group, Inc.’s (HRG) president, Dawn Vogelsang, and vice president, strategic relations, Dave Wendland, will be presenting “Producer Savings through Efficient Rollout Practices” at Shop! Association’s Business Leader Forum on Friday, August 24, 2018, 2:30 p.m. - 3:15 p.m., in Milwaukee, WI. They will offer insights into efficiencies that can be gained during fixture changeovers for the fixture company, retailer, and brand.

Vogelsang said, “Our experience has shown that combining data management and analysis with detailed project management, the process — from planogram through manufacturing to in-store execution — can be streamlined for speed to market and labor savings. In one case — a project with a supplier producing fixtures for a mass retailer who was redoing their beauty department across all of their stores — our tactics and project management techniques led to a 40% savings in labor.” 

HRG has been providing fixture coordination services for several years, working with brands, suppliers, and retailers to offer as seamless an experience as possible by managing the moving pieces and parties for resets or redesigns. The HRG team not only handles these end-to-end processes, but has also created training materials for use during in-store installation including both brief and detailed videos, instruction manuals with accompanying photos or line drawings for fixture assembly, as well as instruction sheets for individual tray set up.

About Hamacher Resource Group

Hamacher Resource Group focuses on improving results for product manufacturers, healthcare distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee, and was named a Milwaukee Journal Sentinel’s Top Workplace in 2018. Visit for more information.