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Hamacher Resource Group’s Wendland to Present at ECRM’s Health Care EPPS

July 31, 2018

FOR IMMEDIATE RELEASE – Waukesha, Wisconsin, July 31, 2018 – Hamacher Resource Group, Inc.’s (HRG) vice president, strategic relations, Dave Wendland, will be presenting “Has SKU Rationalization Become Irrelevant?” at ECRM’s Health Care EPPS on Tuesday, August 7, 2018 from 8:00 a.m. - 8:50 a.m. at The Phoenician in Scottsdale, AZ. With the limitations at traditional retail but “endless aisles” in many channels and outlets, Wendland will share his thoughts regarding the need to remain flexible in selling through a variety of platforms.  

The presentation will also examine the causes of SKU (stock keeping unit) proliferation, including shopper demand for a broad selection of products and the realities of assortment optimization versus the high costs of storing inventory.

Wendland said, “Even if a brand is removed from the physical shelves by a retailer, there are a number of opportunities to reach consumers through e-commerce outlets. Brands must prepare to adjust and pursue these opportunities to improve their chances for success.”  

About Hamacher Resource Group

Hamacher Resource Group focuses on improving results for product manufacturers, healthcare distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee, and was named a Milwaukee Journal Sentinel’s Top Workplace in 2018. Visit hamacher.com for more information.