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Wendland to Speak at ECRM’s Cosmetics, Fragrance & Bath EPPS

January 8, 2019

Waukesha, Wisconsin – Dave Wendland, vice president, strategic relations and member of the owners group at Hamacher Resource Group, Inc. (HRG), will present “Has SKU Rationalization Become Irrelevant?” at ECRM’s Cosmetics, Fragrance & Bath EPPS in Orlando, FL, Sunday, January 13th, from 5:30-6:30 p.m.

The U.S. cosmetics industry is estimated at nearly 80 billion dollars with prestige beauty products including high-end makeup, skin care, and fragrances among the fastest growing. Between seasonality and acquisitions, multitudes of SKUs may be linked to any given product line, presenting spatial, implementation, and inventory control challenges. Wendland will discuss how some manufacturers and retailers are finding SKU proliferation may be an answer, despite concerted efforts to optimize space with unique fixtures and reductions in assortment. Additionally, Wendland will review the evolution occurring to enhance the shopping experience with a spotlight on beauty.

Wendland stated, “The coordination process between brands, fixture producers and retailers to update the cosmetics department seasonally is intricate and complex. Identifying how to reduce time, improve productivity and streamline inventory requires new thinking.”

About Hamacher Resource Group

Hamacher Resource Group focuses on improving results for product manufacturers, healthcare distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee, and was named aMilwaukee Journal Sentinel’s Top Workplace in 2018. Visit hamacher.com for more information.